"Orange Revolution"
Global Debut of Mindray Animal Medical's Orange Label Series
2024-09-26
In a remarkable event at the 49th World Small Animal Veterinary Association (WSAVA) Congress held in Suzhou, China, Mindray Animal Medical proudly introduced the latest excitement for the industry: the "Orange Label" series. With over 8,500 international attendees, including industry experts and leaders, the global launch was a resounding success.
The "Orange Label" series aims to offer new inspiration in veterinary care, embodying three key pillars: Innovation, Persistence, and Vitality. Covering all veterinary clinical departments—from medical imaging and in-vitro diagnostics to operating room solutions—this brand new series offers comprehensive support for veterinarians worldwide.
" The Journey Behind the Orange Label": A Vision Unveiled
The creation of the "Orange Label" series is rooted in over 30 years of Mindray’s expertise in human medical technology and 19 years of specialized R&D in veterinary medicine. Shengxi Wang, Director of Product R&D at Mindray Animal Medical, shared the story behind this innovative series.
Shengxi Wang
Director of Product R&D
Mindray Animal Medical
Mindray Animal Medical's extensive market research started in 2021 with a focus on advanced markets in Europe and North America, followed by an in-depth understanding of emerging market needs in 2022, culminating in international R&D collaboration in 2023. The result is the "Orange Label" series, a synthesis of leading expertise and down-to-earth practice, which is now the best veterinary companion to carry out basic diagnosis and treatment around the globe.
Fearless of Darkness Refusing Mediocrity
Combining Mindray Red with Bright Yellow
A Vibrant New Series has been created:
The Orange Label Initial Passion & Best
Sincereness
Orange Label is INNOVATION Leads the way in animal care with innovative technologies Breaking boundaries and exploring the beauty of life
Orange Label is PERSISTENCE Inherits the same standard from human medicine Improving the compatibility with veterinary needs
Orange Label is VITALITY Like the rising sun lights up the world and warms everyone With it every step of your way
Mindray Animal Medical The Orange Label Initial Passion & Best Sincereness For you!
" Orange Label is Innovation": Redefining Safety and Simplicity in Practice
The "Orange Label" stands as a beacon of Innovation, continuously addressing the evolving clinical needs of veterinarians. The "Orange Label" products are designed to push boundaries, making advanced solutions accessible and practical. These innovations are not merely technological marvels but are tailored to meet the real-world challenges faced by veterinary professionals. The series offers simplified, yet high-quality tools, balancing functionality with safety, and all the solutions are easy to use, requiring minimal space and training.
Dr. Alan Taylor, Head of Education at the City University of Hong Kong's Veterinary Medical Centre and an expert in anesthesia and pain management, highlighted the practical advantages of the comprehensive product portfolio for veterinary operation practice:
Dr. Alan Taylor
Head of Education at the Veterinary Medical Centre, City University of Hong Kong
From the Vetal 3 Veterinary Monitor, to the AniFM i1 Infusion Pump, to the Veta 3X Anesthesia Machine, all these new products offer comprehensive extensive functionality that balances affordability with high-quality performance and safety standards. Meanwhile, the BC-20 Vet Hematology Analyzer also exemplifies this balance providing essential diagnostic capabilities at a competitive cost.
" Orange Label is PERSISTENCE": A Global Standard for Durability and Usability
Persistence is a cornerstone of the "Orange Label" series. With 19 years of animal-specific R&D, Mindray Animal Medical has weathered industry challenges, including the global pandemic and economic slowdown, by maintaining our commitment to international research and development partnerships. This collaboration, which spans industries, universities, and associations, ensures that the "Orange Label" meets the high standards of developed markets while also catering to the unique demands of emerging markets.
Dr. Alexandre Chebroux, EBVS® for anesthesia and former lecturer at the University of Cambridge, emphasized the durability and global applicability of the "Orange Label" products. Through rigorous testing and manufacturing controls, these products maintain the reliability and usability that veterinarians expect:
Dr. Alexandre Chebroux
DVM, EBVS, DipECVAA
Former affiliated lecturer at the
University of Cambridge
The "Orange Label" series meets the global standards of usability and durability, no matter in the US, Europe, or other emerging markets. lt consistently delivers outstanding performance across all clinical scenarios. Designed to endure the rigors of veterinary practice, these products maintain the same exceptional quality as Mindray's renowned human medical devices, making them a trusted and reliable choice for veterinary professionals worldwide.
" Orange Label is VITALITY": Empowering the Next Generation of Veterinarians
The "Orange Label" Series embodies vitality, symbolizing the energy and optimism of the next generation of veterinarians. Aimed at supporting the growth of young professionals, the products are user-friendly, and equipped with smart tools that ensure ease of adoption. Designed to light up veterinary clinics, both figuratively and literally, the bright orange color reflects the dynamism and passion that the series brings to the field.
Yancy Shi, Chief Veterinarian at OUR PET Hospital and a prominent representative of young veterinarians in China, endorsed the Vetus NOVA ultrasound system for its exceptional imaging capabilities, compact design, and mobility.
Vetus NOVA is equipped with intuitive smart tools that help new users get up to speed quickly, and time-saving features for experienced practitioners. In fact, the whole "Orange Label" series is an ideal "one-stop" solution for imaging, in-vitro diagnostics, and surgical applications. The new series is particularly suited for the dynamic needs of new animal hospitals and younger veterinarians, who will definitely benefit from the ease of use and comprehensive functionality.
Yancy Shi
Chief Veterinarian
OUR PET Hospital, China
With intuitive smart tools that help new users get up to speed quickly, and time-saving features for experienced practitioners. In fact, the whole "Orange Label" series is an ideal "one-stop" solution for imaging, in-vitro diagnostics, and surgical applications. The new series is particularly suited for the dynamic needs of new animal hospitals and younger veterinarians, who will definitely benefit from the ease of use and comprehensive functionality.
" Initial Passion & Best Sincereness": A Call for Global Partnership
The "Orange Label" series embodies the spirit of innovation, persistence and vitality, offering inspirational solutions to veterinary professionals worldwide. Since its launch in China in Q2 2024, the series has rapidly gained popularity among animal hospitals and clinics, positioning itself as a leading choice for upgrading veterinary equipment.
As Mindray Animal Medical looks to the future, we invite institutions across the globe to join in this exciting journey. By embracing the "Orange Label" series, veterinary professionals can be part of a global movement that blends Mindray Animal Medical's initial passion and best sincereness with a forward-looking approach to veterinary medicine. Together, we can shape a brighter future for animals and veterinarians alike.
